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    中國商業地產廣告設計全案(2冊/套)

    本書為上下兩冊,涵蓋商業地產的8大主要業態:城市綜合體、公寓、寫字樓、購物中心、旅游地產、社區商業、專業市場、商業街。以廣告設計圖片為主,全面剖析各個商業業態的營銷推廣策略、廣告設計技巧、項目賣點提煉以及文案創作思路,為讀者提供廣告推廣全程解決策略。

    • 商品重量:3000.000 克(g)
    • 貨  號:2014031001
    • 所得積分:34
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    • 定價: ¥598
    • 售價: ¥348
    • 節省: ¥250
    購買數量:
      (庫存7)

    出版時間:2014年2月
    出 版 社:福建科學技術出版社
    語    言:中文
    規    格:16開
    裝    幀:精裝
    印    刷:彩色印刷
    頁    數:688


    本書為上下兩冊,涵蓋商業地產的8大主要業態:城市綜合體、公寓、寫字樓、購物中心、旅游地產、社區商業、專業市場、商業街。以廣告設計圖片為主,全面剖析各個商業業態的營銷推廣策略、廣告設計技巧、項目賣點提煉以及文案創作思路,為讀者提供廣告推廣全程解決策略。


    價值提煉:
    價值1:近100000字經典廣告文案——對廣告圖片進行分析解讀,提煉出了主要賣點及經典文案等內容,為讀者打開廣告文案寫作新思路。
    價值2:近1000張最新商業地產廣告圖片——網羅近兩年精彩的商業地產廣告圖片,以精裝出版,直觀展示商業地產廣告推廣技巧。
    價值3:近200個商業地產項目——涵蓋廣州、深圳、北京、珠海、佛山、中山、惠州、長沙、株洲、包頭、三亞等一、二、三線城市的近200個商業地產項目。
    價值4:商業地產8大業態推廣策略——在分析各類商業地產廣告個案之前,本書分別對各個業態的推廣策略進行剖析,對商業地產的推廣提供實操性的理論支持。
     
    本書適用:
    房地產開發以及所有商業地產從業人員。

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