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    商業地產全程標準化作業流程

    本選題屬于商業地產全流程作業指導專業圖書,作者從立地選項、規劃設計、工程建設、銷售營銷、招商招租、商裝開業到運營管理,闡述各種商業地產類型最完整的作業流程體系,對各階段任務、需提供的文件表格及相關人員職能安排的組織工作進行細致闡述、分條列項,從總體把控、細節分步落實

    • 商品重量:2000.000 克(g)
    • 貨  號:978-7-5537-1533-9
    • 所得積分:19
      分享到:
    • 定價: ¥280
    • 售價: ¥198
    • 節省: ¥82
    購買數量:
      (庫存11)

    出版時間:2015年2月
    出版社:江蘇鳳凰科學技術出版社
    ISBN編號:978-7-5537-1533-9
    編著者:李其濤、程艷
    正文語種:中英文
    開本:16開
    裝幀:簡裝
    印刷:彩色印刷
    頁數:448

    本選題屬于商業地產全流程作業指導專業圖書,作者從立地選項、規劃設計、工程建設、銷售營銷、招商招租、商裝開業到運營管理,闡述各種商業地產類型最完整的作業流程體系,對各階段任務、需提供的文件表格及相關人員職能安排的組織工作進行細致闡述、分條列項,從總體把控、細節分步落實的角度進行全流程的作業指導,結合精選典型案例和范例模板、圖表來呈現,具有較強的實用性。
    圖書目錄
    第一章
    商業地產開發流程與住宅地產開發流程的區別
    第一節 商業地產的特殊性
    第二節 商業地產與住宅地產的區別
    第三節 商業地產開發流程概述
    第二章
    商業地產立地選項階段的作業流程
    第一節 項目選址立項階段的工作流程
    第二節 項目策劃定位階段的工作流程
    第三章
    商業地產規劃設計階段的作業流程
    第一節 項目商業規劃階段的工作流程
    第二節 項目建筑設計階段的工作流程
    第四章
    商業地產工程建設階段的作業流程
    第一節 項目招投標階段的工作流程
    第二節 項目施工管理階段的工作流程
    第五章
    商業地產銷售營銷階段的作業流程
    第一節 項目推廣策劃階段的工作流程
    第二節 項目銷售管理階段的工作流程
    第六章
    商業地產招商招租階段的作業流程
    第一節 項目招商前期準備階段的工作流程
    第二節 招商實施階段
    第七章
    商業地產商裝開業階段的作業流程
    第一節 項目一次商裝階段的工作流程
    第二節 項目二次商裝階段的工作流程
    第八章
    商業地產運營管理階段的作業流程
    第一節 項目運營管理策劃階段的工作流程
    第二節 項目運營管理實施階段的工作流程

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